Coastal-western basics

100% Cotton.
Worn Well.

Shirts, hoodies, jeans and sweatpants cut relaxed and made from pure cotton, with no blends and no filler.

Simple white t-shirt on a light plain background

100% Cotton

The cotton promise

Pure cotton and nothing else. No blends, no filler, no hype.

Why we only use cotton
Stack of folded denim jeans against a minimalist backdrop

Clothes for people who read the tag.

Polyester blends pill and lose their shape. Pure cotton does neither of those things. It feels good on day one and gets better the longer you wear it.

The cut is relaxed and easygoing, with a coastal-western feel that never turns into a costume.

Read our story

Questions about fit, fabric or an order?

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